Developed the Nike Tights Finder tool to improve the digital experience of finding the right tights for you. Developed a flow and hierarchical system that would help codify and inform the user at each stage of their journey, based on preferences, and activity needs.

Clear hierarchy, and concise, informative messaging helps shoppers navigate their way through the different categories, tight families, and detail options. When shoppers felt more informed it shortened the decision-making process, yielding quicker and increased sales.

Agency — R/GA
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