Cat Person is a cat goods and subscription food service created to strengthen that very special bond between cats and their persons.

Drawing inspiration from sporadic unpredictable cat behaviour, our concept focused on displaying strong, unique personality across every element of content and design. Our aim was to be expressive, be bold, and most of all, be unpredictable. Show a touch of sporadic behaviour, something curious, or something fun — but emphasize the unique bond between cats and owners. The site navigation engages a series of cat videos on hover, and showcases slow-motion textural cat content. To encourage conversion, we provided opportunities to shop at nearly every stage and entry point. A subscription flow was created to walk customers through each step of the onboarding process. Lifestyle, product, and video content was shot over 4 days with a dream team, featuring cat talent.

Agency — Virtually Real
Note: Site designs have changed post launch via other creative oversight.

More work —

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