Diageo’s network of diverse women needed a logo that could represent and inspire all current and future members, as well as their male and non-binary allies. They're a kick-ass bunch who gather to network, advocate for equality, indulge in industry conversations, support women, and all around just have a spirited attitude. The group wanted to showcase all that attitude and power through an inclusive identity that radiates “fresh place to work”, and would also attract future Diageo employees.
