For more than 70 years, David Webb has been the quintessential American jeweler of highly original, modern jewelry. David Webb is deeply intertwined with American culture, and the influence goes deep. With a killer instagram account driving in-store sales, we wanted to bring that same visual hunger and modernity to their new digital experience, but keep it smart and sophisticated. Three core concepts drove the new davidwebb.com — inspiration, craft, and legacy. In the development phase we got deeper into the stories and inspiration behind pieces and why they mattered then and now. Our gallery experience only ever highlights up to 25 pieces at a time, allowing users to get lost in each piece and the stories behind them. Stories are shoppable, and feature related products, as well as discovery around theme and culture.
Agency — Something New