Rael gained their following through their Amazon success with high-performing organic feminine care. Their challenge was that no one had heard of the brand outside of the platform. They wanted to drive more traffic and conversion through their site. We developed an awareness campaign that included paid ads, aspirational and educational content through various different media, to live on their website and social platforms. We wanted to appeal to the real side of what women go through in order to pique interest in this new brand and their mission.
Campaign Creative Direction