This agency name was inspired by a youthful embrace of counterculture. Longboard’s mission is to help companies take their marketing dollars and use them for good. What Longboard is doing is running counter to what marketing has been doing — so their identity needed to convey a sense of counter culture, community, and open mindedness. The logo was designed to pivot to display both vertically and horizontally, with an identity system playing off color, treated photography, and layering.
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