Voe is a special partnership between two serious hair aficionados. Voe studio is a place where people go to build their personal brands — think defining signature, hair. A good hair-do can empower us. “We handle hair” says everything you need to know about Voe at first launch. But this team’s vision goes beyond hair and the identity would need to accomodate a vision of scale beyond services and products, and into personal development, community, shared space, and mentorships. The identity system needs to be bold and stable, but also flex. Their founder’s story is built into their mark by utilizing the shape of their studio location.